Coupang, Inc. CPNG
Composite 31/100; the shares have moved about 53% annualised. Names that move more contribute more risk for the same amount invested, and our composite reflects how strong the evidence for this one is right now.
Momentum ranks 16/100 — a strong mark against it.
Growth ranks 70/100 — a moderate point in its favour.
Momentum ranks 16/100 — a strong mark against it. Quality ranks 17/100 — a strong mark against it. Valuation ranks 25/100 — a moderate mark against it.
What the company does Coupang operates a dominant mobile-first retail platform in South Korea with adjacent offerings in grocery delivery (Rocket Fresh), food delivery (Eats), streaming (Play), fintech, and luxury fashion (Farfetch).
Key financials Gross margin 28.8% supports scale, but operating and net margins are negative at -2.9% and -0.5%, respectively. ROE -4.0% and ROA 0.4% reflect capital-intensive growth. Revenue grew 7.5% while EPS rose 28.2%, indicating margin pressure despite top-line gains.
Stock health Momentum is weak: -20.78% over 3m, -46.06% over 12m, and -52.78% below its 52w high. RSI(14) at 44.40 signals neither oversold nor overbought conditions. Sideravia scores Quality 15.0 and Momentum 16.7, both in the bottom percentile.
Price vs fair value The stock trades at a PREMIUM of 57.60% versus our fair-value estimate and at a discount of 60.56% versus the analyst 12-month target. - Analysts highlight bullish views on the Korean e-commerce leader (Zacks, 2026-07-30). - Recent coverage emphasizes investor interest in CPNG (Zacks, 2026-07-29). - Q2 earnings are expected to decline, weighing on sentiment (Zacks, 2026-07-28).
Looking forward Forward P/E of 35.34 and EV/EBITDA of 36.69 imply high expectations for growth and margin recovery. Analysts’ 12-month target of 25.83 suggests potential upside if execution improves.
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Data as of 2026-09-05, compiled from third-party sources; errors and delays are possible and figures are not warranted. Investing puts your capital at risk; past performance does not predict future results. We publish our full track record, including the calls that lost, and our conflicts of interest.