Hugo Boss AG BOSS.DE
Composite 59/100; the shares have moved about 17% annualised. Names that move more contribute more risk for the same amount invested, and our composite reflects how strong the evidence for this one is right now.
Income ranks 34/100 — a moderate mark against it.
Valuation ranks 77/100 — a strong point in its favour. Balance-sheet strength ranks 64/100 — a moderate point in its favour. Quality ranks 58/100 — a slight point in its favour.
Income ranks 34/100 — a moderate mark against it. Growth ranks 46/100 — a slight mark against it.
What the company does Hugo Boss AG designs, manufactures, and sells premium apparel, footwear, and accessories under the BOSS and HUGO brands, including licensed products like fragrances and eyewear, distributed through retail, wholesale, and online channels globally.
Key financials Profitability metrics show mixed performance: ROE 16%, ROA 7%, ROCE 12%, gross margin 62%, operating margin 4%, net margin 6%. Revenue fell 9% and EPS 53% year-over-year. Leverage is moderate (Debt/Equity 0.73), liquidity strong (Current ratio 3.31), and interest coverage solid at 7.61.
Stock health Momentum is mixed: +5% over 3 months, +10% over 6 months, but -9% over 12 months and -14% below the 52-week high. RSI(14) at 56 indicates neutral momentum. Income yield is negligible at 0.1%.
Price vs fair value The stock trades at a discount to both our fair-value estimate and analyst target. - Price is at a 0.70% discount to our fair-value estimate of 38.20 (Sideravia). - Price is at a 3.45% discount to the 12-month target of 39.26 (analyst average of 10). - Analysts cite caution despite takeover speculation and EU clearance for Frasers Group’s bid (Retail Insight Network, WWD, The Telegraph, Simply Wall St.).
Looking forward Forward P/E of 15x and EV/EBITDA of 8.5x suggest valuation is in line with quality peers. Growth remains weak (Sideravia Growth score 26), but valuation and income metrics (FCF yield 4%) offer some support.
This is not investment advice. Sideravia provides automated, data-driven analysis for information and education only. Nothing on this page is a personal recommendation or an invitation to buy or sell any security, and it does not consider your objectives or financial situation. Assessments are generated by rules applied uniformly to every covered stock — how our scores work.
Data as of 2026-09-03, compiled from third-party sources; errors and delays are possible and figures are not warranted. Investing puts your capital at risk; past performance does not predict future results. We publish our full track record, including the calls that lost, and our conflicts of interest.