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British American Tobacco p.l.c. BATS.L

Price 4,154p
as of 2026-09-05
55/100
Mixed
Quality68
Growth58
Balance-sheet strength41
Valuation60
Momentum41
Income59

Composite 55/100; the shares have moved about 28% annualised. Names that move more contribute more risk for the same amount invested, and our composite reflects how strong the evidence for this one is right now.

Strongest counter-signal

Momentum ranks 41/100 — a slight mark against it.

Case for

Quality ranks 68/100 — a moderate point in its favour. Valuation ranks 60/100 — a slight point in its favour. Income ranks 59/100 — a slight point in its favour.

Case against

Momentum ranks 41/100 — a slight mark against it. Balance-sheet strength ranks 41/100 — a slight mark against it.

What the company does British American Tobacco (BATS.L) is a global tobacco and nicotine company offering vapour, heated, modern oral, combustibles, traditional oral, and roll-your-own products under brands such as Vuse, glo, Velo, Dunhill, Kent, and Camel Snus.

Key financials BATS reports strong profitability metrics: ROE 15.8%, ROA 5.3%, ROCE 13.0%, gross margin 82.7%, operating margin 34.6%, and net margin 30.3%. It trades at a forward P/E of 12.50, EV/EBITDA of 9.13, and offers a dividend yield of 5.4% with a payout ratio of 68.8%.

Stock health The stock shows mixed momentum: +12.42% over 12 months but -15.44% below its 52-week high, with an RSI(14) of 48.10. Sideravia scores it Strong Quality (68.8) and High Income (91.1), but Growth (30.6) lags peers.

Price vs fair value The stock trades at a **discount** of 47.60% to our fair-value estimate and a **discount** of 12.73% to the 12-month analyst target. - H1 2026 earnings call highlighted strong new category growth (GuruFocus.com, MarketBeat). - Peer Philip Morris expanding Zyn investment to $1.2B signals competitive pressure (InvestorsHub). - Altria’s inclusion in Trump’s portfolio may divert investor focus (Insider Monkey).

Looking forward BATS’ valuation (PEG 1.85) suggests moderate growth expectations. Focus remains on non-combustible innovation (Vuse, glo) to offset declining cigarette volumes. Debt/Equity at 0.73 and net debt/EBITDA at 2.66 remain manageable but warrant monitoring.

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This is not investment advice. Sideravia provides automated, data-driven analysis for information and education only. Nothing on this page is a personal recommendation or an invitation to buy or sell any security, and it does not consider your objectives or financial situation. Assessments are generated by rules applied uniformly to every covered stock — how our scores work.

Data as of 2026-09-05, compiled from third-party sources; errors and delays are possible and figures are not warranted. Investing puts your capital at risk; past performance does not predict future results. We publish our full track record, including the calls that lost, and our conflicts of interest.