adidas AG ADS.DE
Composite 54/100; the shares have moved about 36% annualised. Names that move more contribute more risk for the same amount invested, and our composite reflects how strong the evidence for this one is right now.
Momentum ranks 37/100 — a moderate mark against it.
Quality ranks 61/100 — a slight point in its favour. Balance-sheet strength ranks 58/100 — a slight point in its favour. Income ranks 57/100 — a slight point in its favour.
Momentum ranks 37/100 — a moderate mark against it.
What the company does adidas AG designs, develops, produces, and markets athletic and sports lifestyle products globally under brands including adidas, adidas Golf, and Five Ten. Its portfolio spans footwear, apparel, accessories, and gear sold through retail, wholesale, and e-commerce channels.
Key financials Revenue grew 7% and EPS 13% YoY. Margins: gross 51%, operating 11%, net 6%. ROE 23%, ROA 7%, ROCE 19%. Debt/Equity 0.94, net debt/EBITDA 2.06, interest coverage 7x. Dividend yield 1.6%, payout 26%.
Stock health Momentum: +26% 3m, +29% 6m, +6% 12m; -5% from 52w high; RSI 57. Sideravia overall score 60 (average quality, positive momentum). Quality 63, growth 42, valuation 62.
Price vs fair value The stock trades at a PREMIUM of 18.70% versus our fair-value estimate and a discount of 13.90% to the 12-month target. - Q2 revenue rose 14% on World Cup demand, yet shares slumped 19% as costs weighed (GuruFocus.com, WSJ) - Analysts cite World Cup spend eroding earnings despite top-line growth (WSJ, Reuters Videos) - CEO highlights Stan Smith comeback potential amid broader momentum (Footwear News) - Sideravia valuation percentile 62/100 flags fair-value proximity (Sideravia)
Looking forward Forward P/E 18.45 and PEG 0.71 suggest modest earnings growth is priced in. Analysts see 14% upside to 207.59 over 12 months, contingent on margin recovery and inventory discipline.
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Data as of 2026-09-04, compiled from third-party sources; errors and delays are possible and figures are not warranted. Investing puts your capital at risk; past performance does not predict future results. We publish our full track record, including the calls that lost, and our conflicts of interest.